For my senior project I created an advertising campaign for Washington State Parks, and organization I grew up with--being the daughter of a ranger. Washington State Parks have struggled with the recent economic downturn, with the lack of funding resulting in a risk of park closures.
I have developed a possible advertising campaign and website that targets younger urbanites. Young people are the next generation that will need to support parks, yet they are often distracted by media....
The Blue Line Campaign was a co-creation project done in conjunction with Vancouver Coastal Health, with a team consisting of Tia Blunden, Caitrin Wootton, and myself. The objective of our project was to improve hospital hand hygiene, and therefore decrease the occurrence of hospital-acquired infections.
Existing efforts to enforce hand hygiene were confusing and inconsistent throughout the facilities. Our campaign sought to keep language and aesthetic simple, but bold enough...
Masculine & Feminine is a short kinetic type video which examines the relationship between the appearance and the gendered bias of a typeface. This video was submitted as part of the "Pop-Up Museum" in Peter Cocking's Advanced Typography course.
Audio was recorded in Adobe Audition. Video composition was completed in Adobe After Effects CS5.5.
