Blue Line Campaign

description

The Blue Line Campaign was a co-creation project done in conjunction with Vancouver Coastal Health, with a team consisting of Tia Blunden, Caitrin Wootton, and myself. The objective of our project was to improve hospital hand hygiene, and therefore decrease the occurrence of hospital-acquired infections.

Existing efforts to enforce hand hygiene were confusing and inconsistent throughout the facilities. Our campaign sought to keep language and aesthetic simple, but bold enough to capture the attention of otherwise busy visitors and employees. The campaign is very versatile and can accommodate a variety of messages while remaining cohesive.