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Body Talk is a collaboration grad project between myself and a fellow communication design student, Andrea Husky. Both from personal experience and from talking to our peers over the years that Vancouver has a bit of a sociability problem. Through initial secondary research our suspicions turned out to be true and we discovered that Vancouver is perceived as a cold and unfriendly city, both by locals and outsiders. This made us sad so we set out to find a way to approach this situation.

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Know Your Type is one of my graduation project. It is an interactive website that is based on the Myres Brigg Personality test. It aims to scientifically reveal the users' character traits. Through completion of the test, the users gain a better understanding of themselves and their most compatible partner in a relationship. 

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This team project with Tenna Jacobsen, Mette Nielsen, Vaibhav Pawar, Steph Steele, and Timo de Winter was done for the International DesignCamp 2011 hosted by the Kolding School of Design in Denmark. The camp invites students from a broad range of international backgrounds and design disciplines to work together on design problems. This years theme was “From intangible to tangible. From tangible to wonderful.” focused on the problem of electricity consumption.

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The Blue Line Campaign was a co-creation project done in conjunction with Vancouver Coastal Health, with a team consisting of Tia Blunden, Caitrin Wootton, and myself. The objective of our project was to improve hospital hand hygiene, and therefore decrease the occurrence of hospital-acquired infections.

Existing efforts to enforce hand hygiene were confusing and inconsistent throughout the facilities. Our campaign sought to keep language and aesthetic simple, but bold enough to capture the attention of otherwise busy visitors and employees. The campaign is very versatile and can accommodate a variety of messages while remaining cohesive.

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For my senior project I created an advertising campaign for Washington State Parks, and organization I grew up with--being the daughter of a ranger. Washington State Parks have struggled with the recent economic downturn, with the lack of funding resulting in a risk of park closures.

I have developed a possible advertising campaign and website that targets younger urbanites. Young people are the next generation that will need to support parks, yet they are often distracted by media. Using a sense of humor and confidence, we can assure park amateurs that parks are indeed a fantastic way to spend leisure time, and almost challenges them to make the visit.

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A group project for Vancouver Coastal Health to increase hand washing compliance in hospitals for patients, visitors and staff. Our resultant campaign was often referred to as "the blue line campaign" although it covers many areas of the hospital. Our campaign was versatile and cost effective, and could easily accomodate more messaging. 

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Fall Grad Project: BROWN BAGGING THE WILDLIFE FEEDING ISSUE.

An information campaign to create awareness of urban wildlife feeding
in our city. Using unconventional print media and distribution tactics
the goal is to disseminate information to the public to create awareness
and alter this undesirable socially accepted behavior.

Problem: The innocent and self satisfying pastime of tossing the neighborhood wildlifea few picnic leftovers has created a behavior passed between succeeding generations. Many well intentioned people do not realize that this simple gesture has lasting consequences beyond the initial gratification.

Take Out:

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Marketing and awareness Campaign for BC Children's Hospital educating potential patients of various resources available to them before making a trip to the hospital.

The goal was to alleviate the strain placed on hospital caretakers and reduce the number of non-emergency hospital visits by opening up other resources.

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This is a PSA (Public Service Announcement) that raises awarness of driving while using cellular phone.

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This project was to raise awareness of the dangers of using cellphones while driving. This was created around the time that British Columbia passed into law that it was to be illegal to use a cellphone while driving

I had the pleasure of working with a young boy and a model to art direct with my partner Jen Cook. We were able to find a hair salon that allowed us to use their space and tools. 

This project explains that when you are on your phone, you lose focus, and even your child will be in danger. 

This was printed as a poster, as well as bus shelter posters and bumper stickers.

Poster : 11" x 17"