marketing
Brown Bag It - Wildlife Feeding Campaign
images
description
Fall Grad Project: BROWN BAGGING THE WILDLIFE FEEDING ISSUE.
An information campaign to create awareness of urban wildlife feeding
in our city. Using unconventional print media and distribution tactics
the goal is to disseminate information to the public to create awareness
and alter this undesirable socially accepted behavior.
Problem: The innocent and self satisfying pastime of tossing the neighborhood wildlifea few picnic leftovers has created a behavior passed between succeeding generations. Many well intentioned people do not realize that this simple gesture has lasting consequences beyond the initial gratification.
Take Out:
811 Campaign
description
Marketing and awareness Campaign for BC Children's Hospital educating potential patients of various resources available to them before making a trip to the hospital.
The goal was to alleviate the strain placed on hospital caretakers and reduce the number of non-emergency hospital visits by opening up other resources.
