awareness
Chemical Mama
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video
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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.
The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.
Turncoat
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Created to help build confidence in bicycle riders in the city ride at night by allowing their back to be illuminated. The user can then use their arms to indicate to drivers/other cyclists behind them knowing that they have been seen.
Brown Bag It - Wildlife Feeding Campaign
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Fall Grad Project: BROWN BAGGING THE WILDLIFE FEEDING ISSUE.
An information campaign to create awareness of urban wildlife feeding
in our city. Using unconventional print media and distribution tactics
the goal is to disseminate information to the public to create awareness
and alter this undesirable socially accepted behavior.
Problem: The innocent and self satisfying pastime of tossing the neighborhood wildlifea few picnic leftovers has created a behavior passed between succeeding generations. Many well intentioned people do not realize that this simple gesture has lasting consequences beyond the initial gratification.
Take Out:
Liquid Assets
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Project for Design Photo: Analog Imaging. The Project was open-ended, our only guideline was to create an image of social or personal concern.
