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Chemical Mama

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Chemical Mama is Lindsay Hoy's undergraduate thesis project; it involved rigorous research, usability testing, concept mapping, and prototyping to create the final deliverables and exhibit space for the 2013 grad show.

The project itself is about providing expecting mothers and new parents with both the knowledge and tools to make more informed choices regarding personal care products and the health of both themselves and their babies. The starting point of this project came from the realization that 90% of personal care product are chalked full of synthetic chemical ingredients that can be potentially harmful to health over long-term exposure. Immunotoxicity, neurotoxicity, and reproductive damage are but a few of the major concerns.

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Academy of BC Children's Hospital (A.B.C.H.)

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The Academy of B.C. Children's Hospital (ABCH) is a group project in collaboration with B.C. Children's Hospital that involves building a new framework for their existing website.

The design problem is that there is a massive amount of information presented in a rather dry and static way, and we do acknowledge that a hospital website needs to be highly informative. How could we present this material in a manner that encourages the interaction of exchanging and receiving this health knowledge within and outside the website? During the process, we came up with the idea that people learn the most through teaching, when they're reiterating their knowledge to other people. The final outcome revolves around the idea of sharing.

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