senior project

description

For my senior project I created an advertising campaign for Washington State Parks, and organization I grew up with--being the daughter of a ranger. Washington State Parks have struggled with the recent economic downturn, with the lack of funding resulting in a risk of park closures.

I have developed a possible advertising campaign and website that targets younger urbanites. Young people are the next generation that will need to support parks, yet they are often distracted by media. Using a sense of humor and confidence, we can assure park amateurs that parks are indeed a fantastic way to spend leisure time, and almost challenges them to make the visit.