posters
Kiva Campaign: Give and Get Back
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A set of posters created for non profit organization Kiva, which specializes in micro-loaning to help entrepreuners in developing countries.
Targeted at students, the primary focus of these posters were to graphically represent our own day to day spendings versus what that money can mean to people in need. To do that, the tagline "Give and Get Back" was created to help further reinforce that you are lending money and will likely get it back.
Washington State Parks: A Revitilization Campaign
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files
- (5.34 MB)
description
For my senior project I created an advertising campaign for Washington State Parks, and organization I grew up with--being the daughter of a ranger. Washington State Parks have struggled with the recent economic downturn, with the lack of funding resulting in a risk of park closures.
I have developed a possible advertising campaign and website that targets younger urbanites. Young people are the next generation that will need to support parks, yet they are often distracted by media. Using a sense of humor and confidence, we can assure park amateurs that parks are indeed a fantastic way to spend leisure time, and almost challenges them to make the visit.
