Identity work for mock airline, print and e-ticket, & design process publication. AirAway presents a concept for the fast-paced, consumer-based culture of today: frequent, cheap, and easily accessible. This also serves as the inspiration for a paper airplane as the logo.
work
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2012
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2013
Beauty in Variety is a platform designed to bring awareness- and help develop the ability to articule- on the need of racial diversity in our lives. Made for parents with young children, a book takes readers on an adventure with four children as they discover how much their lives depend on difference, starting with gentle topics like ingredients to bake a treat but building to the more complex subject of multiculturalism. An online portion accompanies parents on how to...
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2012
Identity work for Word on the Street Book & Magazine Festival including mark, stationary, stickers, and user-guide & process publications. The triangles in the logo not only reference a W but also imitate the flags and celebration of a festival.
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2012
City of Vancouver with new mark, website, events poster, & tourism pamphlet. Inside the brochure come instructions to create a paper airplane with the available paper. Logo draw inspiration from the stability and freshness of the city, with the different v to signify the movement and energy Vancouverites experience living here.
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2012
An illustrated collection of Aesop’s Fables paired with comforting drink recipes to make together as a family. Ingredients for the drinks become an illustrated theme throughout the story; the entire collection (as seen on the wallpaper) is spread out throughout the book
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2012
Typography-focused print of Franz Kafka’s The Hunger Artist with a thermal bind. The concept of the publication was treating call-outs from the text as decoration.
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2011
Mock-up for Joy Drops candy. Sweet Affair is a concept that plays on the risk and sin associated with a tryst, filled with secret phrases, whispers, and keys to my heart. The illustration references the sweeping romance of classic Hollywood, two lovers comically torn over one another.