Canadian Association of Fine Arts and Design Branding Design

description

The Canadian Association of Fine Arts Deans was seeking for a brand + identity redesign. Third year students of Emily Carr University was given the opportunity to individually create a concept branding solution for the institution.

The final iteration was a trademark consists of linking letters expressing the concept of a collective of the dean, faculty and students that collaborate together as a larger whole. The letter f in the wordmark symbolizes a connecting point and joining energy that this collective produce.

This school project consists of final deliverables including a logo redesign, business card, letterhead, envelop and concept website.