CAFAD

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The project was to redesign a prototype website and logo for CAFAD (Canadian Association of Fine Art Deans). Much was focused on providing a solution for better navigation, content organization, and portraying the association’s mandate.

description

In the Spring Semester of a Third Year Design Core class, I was given the opportunity to work on a rebranding campaign for the Canadian Association of Fine Arts Deans. This project posed the challenges of repositioning an important and influencial group while accomplishing a contemporary and Canadian aesthetic.

The final iteration was a mark that represented the leadership and visionary aspects of the Deans. I also chose to use a colour scheme that was contemporary and divergent of the typical Canadian colour palettes. 

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The Canadian Association of Fine Arts Deans (CAFAD) is an organization dedicated to the growth of Fine Arts education. The scope of this project required a complete redesign of the CAFAD identity and print and web components.

The concept behind my design is the idea of generating conversation and transparency within the arts education community. The overall visual aesthetic reflects the dynamic discussion the circulates within the organization and the arts community.

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The Canadian Association of Fine Arts Deans (CAFAD) is a nationwide organization of forty-six post-secondary Fine Arts faculties, institutions and other academic units. Third year core design students at Emily Carr University were approached to re-design the organizations brand strategy and develop a new logo and web identity. The goal of my brand strategy was to infuse the association's web platform with the vibrancy, texture and varied elements that exist in art schools across Canada.

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As part of a 3rd year core studio class, we were asked to re-brand the Canadian Council of Fine Arts Deans. Particular attention was to be given to refreshing the identity, and website. 

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The Canadian Association of Fine Arts Deans approached our class re-design their existing website. By conducting a design audit, a new identity was developed to better reflect the lobbyist nature of the organization. The identity, consisting of a wordmark and logotype, was then applied to several pieces of collateral. Also, a mock-up of a website was proposed - one that addressed CAFAD's need for internal communication by introducing a private members' forum section.

description

The Canadian Association of Fine Arts Deans (CAFAD) is a nationwide organization of forty-six post-secondary Fine Arts faculties, institutions and other academic units. The objective for this project is to present CAFAD as the voice for Canadian fine arts education and how this shapes our culture in daily lives.

description

Rebranding CAFAD: the Canadian Association of Fine Art Deans.

This project was about the branding process for a company or organization.  By looking and researching all facet of a clients identity, one will find the key elements that need to be conveyed through their logo and brand identity as a whole.  After establishing these key elements, they become the driving vehicle for the website, the tools and the stationary. 

description

The Canadian Association of Fine Arts Deans was seeking for a brand + identity redesign. Third year students of Emily Carr University was given the opportunity to individually create a concept branding solution for the institution.

The final iteration was a trademark consists of linking letters expressing the concept of a collective of the dean, faculty and students that collaborate together as a larger whole. The letter f in the wordmark symbolizes a connecting point and joining energy that this collective produce.

This school project consists of final deliverables including a logo redesign, business card, letterhead, envelop and concept website.