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Mediate Art Group is a non-profit corporation founded in 1998 by Allan So dedicated to the production of innovative products, exhibitions and live events that showcase established and emerging artists in the San Francisco area.

The project consisted in creating a brand identity for the organization that successfully represented the innovative, creative, and diverse qualities of the company.

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Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.

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This project involved re-branding the not-for-profit organization SASS Canada (School Alliance of Student Songwriters Canada), a network of co-curricular songwriting clubs for youth. They seek to encourage young people by giving them the opportunity to express themselves through music in a safe and supportive environment. 

It was essential to create a brand that evoked the qualities and values of the organization, while maintaining an energetic, youthful, fun, inspiring and engaging message and tone.

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This rebranding project was created in second year Core Design. Lookout Society provides housing and support for men and women living in the Lower Mainland. Each of the colours represent a different region, with the mauve/brown colour representing the society as a whole. 

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For this project I re-branded the Quickdraw Animation Society, the brand messaging was 'set your story in motion.' The flipping pages in the 'Q' represent traditional animation, as well as story telling. As for colors I wanted to go with a bright color pallette to appeal more to their youthful audience. Lastly, I created a letterhead, business cards, compliment cards, and an envelope acording to the brand aesthetic.

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Access is a prominent Canadian librarian conference. It is where librarians converge to talk about sharing information and data to the general public. Access 2011 was hosted in Vancouver. This project was a collaboration between Sarah Kozlowski and myself. 

Our concept for the identity looks to older traditions and how they have been updated with a contemporary twist, to compliment a similar trend currently occuring in libraries. Our main inspiration was the crafting movement, specifically cross stitching. These librarians are taking information from our past and making it contemporary, much like artisans. 

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Here are a few completed client designs. I will post more as they become completed.

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Our local school radio station, Radio Free Emily (now known as Rat Island Transmissions) held an open call for logo submissions. I picked a subject that would graphically represent music and the creativity at Emily Carr, and would be easily manipulatable to various forms (buttons, stickers, posters, etc.)

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This project was a Type/Branding exercise to rebrand the Vancouver International Film Festival. The objective of this project was to conceptualize a distinct personality of the organization and convey this persona through the typography and other deliverables.

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 This project was about the branding process for a company or organization. A redesign of the logo for the Canadian Association of Fine Arts Deans. The concept was; spark, grow, and soar, to represent students, teachers, and deans. Though each element (wing, leaf, flame) are seperate, they come together as a whole creating the look of a maple leaf.