Brandingg

description

This project involved re-branding the not-for-profit organization SASS Canada (School Alliance of Student Songwriters Canada), a network of co-curricular songwriting clubs for youth. They seek to encourage young people by giving them the opportunity to express themselves through music in a safe and supportive environment. 

It was essential to create a brand that evoked the qualities and values of the organization, while maintaining an energetic, youthful, fun, inspiring and engaging message and tone.