Re-brand

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This project involved re-branding the not-for-profit organization SASS Canada (School Alliance of Student Songwriters Canada), a network of co-curricular songwriting clubs for youth. They seek to encourage young people by giving them the opportunity to express themselves through music in a safe and supportive environment. 

It was essential to create a brand that evoked the qualities and values of the organization, while maintaining an energetic, youthful, fun, inspiring and engaging message and tone.

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For this project I re-branded the Quickdraw Animation Society, the brand messaging was 'set your story in motion.' The flipping pages in the 'Q' represent traditional animation, as well as story telling. As for colors I wanted to go with a bright color pallette to appeal more to their youthful audience. Lastly, I created a letterhead, business cards, compliment cards, and an envelope acording to the brand aesthetic.

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As part of a 3rd year core studio class, we were asked to re-brand the Canadian Council of Fine Arts Deans. Particular attention was to be given to refreshing the identity, and website. 

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This was a first semester 3rd year Core Studio project. The goal was to create a redesign for a restaurant that exists in Vancouver, BC. The choice was ours as to which restaurant to focus on and in my search I discovered HAVE Cafe. 

This cafe is both a charity and training institute on the Downtown East-side of Vancouver. From a re-brand perspective the challenge came in addressing all of the facets of this entity within its brand.