Restaurant Identity for a Thai Restaurant

description

The challenge centred on the disconnect of the restaurant from the local neighbourhood which is known for its cultural hybridity and contemporary aesthetics. The opportunity for addressing this was to re-brand the restaurant to evoke Thai culture and the neighborhood characteristics as a destination restaurant. The restaurant in discussion is a Thai Restaurant located in Mount Pleasant, a diverse and artistic neighbourhood in Vancouver.

The keywords for the restaurants are: fun-loving, and friendliness. The restaurant is renamed as "Himmapan". The Himmapan is a forest located between the heaven and earth according to Thai mythologies. Illustrations of the Himmapan creatures were made based on the style of graffiti found in the neighbourhood.