visual communication

description

Core III: Cereal Box Rebranding + Nutritional Label Design

For this project we were faced with the task of choosing a cereal box and changing its aesthetics to fit a target market of our choice. We were asked to complete three boxes that acted as a series where one small element changed.

We were also asked to study the current nutrional label and redesign it with clarity in mind.

description

In-class experiment with coloured gels and light.