Visual Identity
Our logos and wordmarks, fonts and colours make up the visual identity of the university. Using these elements in a consistent way strengthens our brand and associates our design work with the university.
Our visual identity is for official university communications. Students, staff and faculty are not permitted to use the identity to promote themselves or their work without consent of the Communications Officer. Email communications@ecuad.ca to request.
ECU Brand Guidelines
Our Brand Guidelines include the complete rules about logo and wordmark use, font and colour specifications.
Download and review the guidelines and examples to assist you in making the best possible decisions for developing communications materials.
Logo + Wordmarks
Our logo and wordmark can be downloaded here. Please ensure you are using them correctly by consulting the ECU Brand Guidelines.
Full Colour Primary Logo
The primary logo is intended as the official logo and should be used for the majority of applications.
- Use the version with white type on neutral dark backgrounds.
- For maximum legibility, the full colour primary logo must be minimum 1" or 120 pixels wide.
- Leave a clear space around the full colour primary logo that is at least the height of two of the 'E's in 'Emily'.
For digital use
PNG | JPG | PNG with white type
For printing on coated paper
JPG | EPS | EPS with white type
For printing on uncoated paper
JPG | EPS | EPS with white type
Grayscale Primary Logo
Use this logo on single-colour layouts. Use the dark version on a light background and the light version on a dark background.
- For maximum legibility, the grayscale primary logo must be minimum 1" or 120 pixels wide.
- Leave a clear space around the grayscale primary logo that is at least the height of two of the 'E's in 'Emily'.
Dark version
Light version
Full Stacked Wordmark
The primary logo is the preferred way to represent our brand, but if there are context or size restrictions use a wordmark instead.
- For maximum legibility, the full stacked wordmark must be minimum 5/8" or 70 pixels wide.
- Leave a clear space around the wordmark that is at least the height of the 'E' in 'Emily'.
For digital use
PNG | JPG | PNG with white type
For colour printing on coated paper
JPG | EPS | EPS for spot colour printing (PMS)
For colour printing on uncoated paper
JPG | EPS | EPS for spot colour printing (PMS)
For black and white printing on any paper
JPG | EPS | EPS with white type
Half Stacked Wordmark
The half stacked version and full stacked version can be used interchangeably.
- For maximum legibility, the half stacked wordmark must be minimum 1 and 1/8" or 140 pixels wide.
- Leave a clear space around the wordmark that is at least the height of the 'E' in 'Emily'.
For digital use
PNG | JPG | PNG with white type
For colour printing on coated paper
JPG | EPS | Spot colour printing EPS
For colour printing on uncoated paper
JPG | EPS | Spot colour printing EPS
For black and white printing on any paper
The Dos and Dont's for Logo Use is a handy guide for how to use the logos in your design.
Fonts
Primary Font | Freight
Use Freight Sans Pro for all formal communication, especially for headlines, subheads, call-outs, labels and type-as-design-element.
Use Freight Text Pro for body copy and lower-hierarchy items like page numbers, pull quotes, and captions. Don’t use it for headlines, subheads or as a graphic device.
To access these fonts you must activate them through the Adobe Creative Cloud app and your ECU Adobe Enterprise account.
Open your Creative Cloud App. Find "Fonts" in the menu and click on it.
Type "Freight" in the search window and scroll down to "Freight Sans".
Note the menu titled "Activate fonts". Click and scroll down to the version of the fonts you require. For most ECU communications needs, the font family you need is "Freight Sans Pro". Click the activation button and that will activate all the weights plus italic versions of the font that you will need. That's all you need to do. When you open your Adobe applications, you should see that Freight will be available to use.
Alternative Font | Noto
As an alternative to Freight, you may substitute Noto Sans and Noto Serif. Noto is a Google Font, and is ideal for digital materials where Freight may not be available. Download Noto for free online.
More information on our brand fonts can be found in the ECU Brand Guidelines.
Brand Colours
Our logo consists of six distinct and energetic colours. Repeating these colours reinforces our brand.
The values below show how to reproduce these colours in different graphic environments:
- PMS is for spot colour printing.
- CMYK is for four-colour printing.
- RGB is for screens, including computers, phones and digital signage.
- HEX is for HTML.
Cool GreyPMS 11 C CMYK 44, 34, 22, 77 RGB 88, 89, 92 HEX #58595C | PinkPMS 219 C CMYK 1, 92, 4, 0 RGB 224, 21, 131 HEX #E01583 | GreenPMS 382 C CMYK 28, 0 100, 0 RGB 193, 212, 47 HEX #C1D42F |
TealPMS 339 C CMYK 84, 0, 59, 0 RGB 0, 177, 136 HEX #00B188 | PurplePMS 7665 C CMYK 64, 84, 0, 32 RGB 94, 54, 110 HEX #5E366E | RedPMS 711 C CMYK 0, 97, 75, 0 RGB 203, 44, 48 HEX #CB2C30 |
Most desktop monitors and printers are not calibrated to give accurate colour match. Please check with the Communications + Marketing team if you have any questions regarding the colour reproduction of branded materials.
For our complete colour palette, see the ECU Brand Guidelines.