Visual Identity

Using these elements in a consistent way strengthens our brand and associates our design work with the university.


Our visual identity is for official university communications. Students, staff and faculty are not permitted to use the identity to promote themselves or their work without consent of the Communications Officer. Email communications@ecuad.ca to request.

Most desktop monitors and printers are not calibrated to give accurate colour match. Please check with the Communications + Marketing team if you have any questions regarding the colour reproduction of branded materials.

For our complete colour palette, see the ECU Brand Guidelines.

ECU Brand Guidelines

Our Brand Guidelines include the complete rules about logo and wordmark use, font and colour specifications.


Download and review the guidelines and examples to assist you in making the best possible decisions for developing communications materials.

Primary Logo

This is our primary logo. Emily Carr’s diverse body of work inspired the colour palette of the icon. Its layered form is derived from the transformative learning process— an intricate, organic ecosystem of accumulated understanding.

Primary logo downloads

Usage

The primary logo should be used in every application unless pre-approved by the marketing department. Please contact our marketing department to discuss using the wordmark and sub-brand logos.

Only use the colour logo over black or white backgrounds and ensure it contrasts with the text colour.

Primary Logo
Web/Digital (RGB) Full Colour Black Text

Primary Logo
Web/Digital (RGB) Full Colour White Text

Primary Logo
Print (CMYK) Full Colour Black Text

Primary Logo
Print (CMYK) Full Colour White Text

Primary Logo
Print (Pantone) Full Colour Black Text

Primary Logo
Print (Pantone) Full Colour White Text

Primary Monochrome Logo

Our primary brand logo is also available in monochrome black and white versions for specific applications and solid colour backgrounds.

Primary Monochrome logo downloads

Usage

Use the black and white logo over solid colour backgrounds. Refer to section 2.2, Colour Accessibility, for guidance on which logo to use over which colours to guarantee legibility. When placing the logo over photography, use discretion to ensure that the logo is readable.

Primary Logo Monochrome
Web/Digital (RGB) Monochrome Black

Primary Logo Monochrome
Web/Digital (RGB) Monochrome White

Primary Logo Monochrome
Print (CMYK) Monochrome Black

Primary Logo Monochrome
Print (CMYK) Monochrome White

Primary Logo Monochrome
Print (Pantone) Monochrome Black

Primary Logo Monochrome
Print (Pantone) Monochrome White

Wordmark

This is our wordmark-only logo. It is only available in black and white.

Wordmark downloads

USAGE


This logo should only be used when the primary logo is not appropriate. This is determined on a case-by-case basis. Please contact our marketing department to discuss using this version of the logo.

Use the black or white logo over solid colour backgrounds.

Wordmark
Web/Digital (RGB) Monochrome Black

Wordmark
Web/Digital (RGB) Monochrome White

Wordmark
Print (CMYK) Monochrome Black

Wordmark
Print (CMYK) Monochrome White

Typeface

Our brand typeface is F37 Jagger. It’s a clean, simple and highly accessible sans serif with quirky kicks and curves.

Jagger should show up across all external communications and applications. We use multiple weights for legibility and type hierarchy. Contact the Emily Carr University marketing department for access to this typeface under our license. 


Note: Some programs and applications, including M365 and others, will not allow Jagger as a font option. We recommend substituting with Aptos, a system font that should already be installed on your computer.

Colour Palette

The palette of Emily Carr’s paintings inspired our brand colours.

Our colour palette is divided into three categories; primary, secondary and neutrals.

We have primary colours; they are the most associated with Emily Carr University and should be the lead colour in application.

Our secondary colours complement the primaries but can appear at a large scale in special applications.

Black and white are our neutral colours and mostly appear in text.

In addition to our primary colour palette, we are introducing Pearl to our neutral colours as an accessible alternative to white. This update is intended to offer options beyond white backgrounds for digital screens, as white can often be too harsh for certain audiences.

Primary colour palette

Secondary

Neutral

Shape Library

Our shape library can be used sparingly throughout our brand collateral. 


USAGE

Photography is our primary focal point but shapes can be used as a secondary mechanism to create bold compositions and occasionally crop imagery. While at a smaller scale, repeated shapes can form patterns.

To access our shape library, contact Marketing.

Photo Library

We use photography as our primary means of engaging with our audiences and to capture the experience of studying and working at Emily Carr University.

To ensure we authentically and accurately represent Emily Carr University we have identified four image themes; people, culture and community, practice and art, that should be adhered to when commissioning photography.

In our Brand Guidelines, you will see a curated selection of aspirational images that are diverse in race, culture, gender and age that act as guide to ensure all photography captures a true representation of life at ECU.

To be introduced to our image library, click here.