Social Media Best Practices

Thinking of starting a new social media account? Start by reviewing these guidelines and reaching out to Communications + Marketing.

These best practice guidelines are for the management of institutional social media accounts.

These accounts can help you help you to connect with students and alumni, promote your events and activities and share your creative work with a wider audience.

Starting a new account

The very first thing to do before starting a new social media account is to determine if a similar ECU account or service exists. Visit our directory to see a list of associated accounts.

If no similar account exists, consider the following:

Purpose

  • What purpose does this account serve?
  • How will this new account add value for your audience?

Audience

  • Who is your primary audience?
  • How do they want to be interacted with?

Operation

Who will be responsible for account moderation over time?

A successful social media account has a clearly defined goal, a single target audience, and consistently delivers content that aligns with their audience’s wants.

Capacity

Who will be responsible for regular updates?

Social media requires an ongoing time commitment: users must post regularly, create content (such as images or videos), and respond to comments and messages. Before starting an account, ensure that the person who will run it has enough time in their schedule to oversee it.

We recommend dedicating at least two hours per week to social media management and checking in on your account at least once every day or two.

Promoting your account

If you decide to start a new account or are already managing one, email communications@ecuad.ca to be included in the social media account directory.

Choosing the right social media platform

Different platforms work for different audiences, and new ones pop up all the time. It is important to ensure that your purpose aligns with your selected social media platform.

Here are some things to keep in mind when choosing the right social media platform.

Instagram
Facebook
LinkedIn
Twitter

Best practices for social media account moderation

Official communications on behalf of the university are shared by our @emilycarru accounts, which are managed by the Communications + Marketing team. These include things like announcements from the President’s Office, official campus closures, updates to campus services, and more.

We ask that other departments refrain from posting content that contradicts these official @emilycarru channels, or that purports to speak on behalf of the university.

Branding
Conduct
Maintenance