Writing about Emily Carr University of Art + Design
Writing about our spaces
Writing about our people
Writing about our academic programs
General ECU style
Our written communications can help reinforce the values of our logo and designs: warm, approachable, intelligent and engaging.
Strive for these characteristics in your writing.
As writers, we must make informed and responsible choices to make sure our writing is respectful and trustworthy. We also have a responsibility to reflect the cultural diversity of our student body and of our audiences.
Language is always evolving. While we aim to follow a cohesive style guide, we believe it’s important to be aware of the social implications of standard English and adjust our writing accordingly.
Here are some best practices to ensure your writing is respectful, authentic and credible.
Plain language and readability
It’s important that our writing is widely accessible to a broad audience of readers. Emily Carr serves an international student body as well as a diverse local community. Using plain language makes it easier for our audiences to read, understand and use university communications.
Our writing should be clear and concise, be easy to read, understand and share, regardless of education level or expertise in art and design. Highly readable text also improves reader comprehension, reading speed and retention.