Corelam Multi-channel Promotion

description

This project is a multi-channel promotional campaign for Corelam, a Vancouver based company, which specializes in a multi-use corrugated veneer plywood panel product. With my project partner, Isaac Hsu, we have created a new website and a small promotional sample, which is an iPhone stand made using a Corelam wood; we have also proposed an interactive trade show booth design. We focused on providing the same delightful experience throughout all of the media: feel the beauty of the Corelam. This consistent strategy and visual uniformity throughout the media will definitely help Corelam reach to a wide variety of audiences and sell their product more effectively.