promotional campaign
Corelam Multi-channel Promotion
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This project is a multi-channel promotional campaign for Corelam, a Vancouver based company, which specializes in a multi-use corrugated veneer plywood panel product. With my project partner, Isaac Hsu, we have created a new website and a small promotional sample, which is an iPhone stand made using a Corelam wood; we have also proposed an interactive trade show booth design. We focused on providing the same delightful experience throughout all of the media: feel the beauty of the Corelam. This consistent strategy and visual uniformity throughout the media will definitely help Corelam reach to a wide variety of audiences and sell their product more effectively.
Clean Before You Cross: Campaign for Vancouver Coastal Health
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This team project, with Katie Blank and Tia Blunden, for Vancouver Coastal Health, was intended to help boost hand hygiene compliance among hospital staff and visitors alike. The concept for the campaign centers around the idea of implying a physical barrier between the hospital and the outside world implying that the former is clean and the latter... not so much. When people enter the hospital, they cross a blue line that reminds them to “Clean Before You Cross” with sanitization stations close at hand to provide the necessities for compliance. Additional promotional material is used throughout the hospital to maintain the need for hand hygiene using direct language and a bit of wit to remind everyone to clean their hands.
Festival Mosaic Promotion
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This promotional piece was created for the nonprofit organization MOSAIC, who assist newcomers to Canada through various services. To fundraise and celebrate diversity, each year the organization hosts Festival Mosaic, a night of multicultural theater, dance and music. This interactive print piece illustates different traditional dance forms from around the world.
Positive Posters Promotional Campaign.
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A promotional campaign for the non-profit Positive Posters Inc makes day to day design speak seem light hearted and even... fun?
"Graphic/Communication designers have a unique ability to communicate visually, however their talent is often restrained by client needs. We want to give graphic designers an outlet to create freely, and to use their skills to inspire, challenge and make a positive difference in a non-commercial way.
