corelam
Corelam SoundCloud
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We were asked by Corelam inventor Christian Blyt to come up with an idea to help market Corelam to industry professionals at trade shows. To do this, decided to showcase the elegance of Corelam's form factor and it's sound dampening properties by creating a trade show installation that would hang suspended. Potential customers would be invited to stand inside the installation where they would notice a drop in the din of the tradeshow floor. I worked primarily on the wood prototype and my partner Sam did a proposal for a redesign on the current Corelam website.
Corelam Multi-channel Promotion
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This project is a multi-channel promotional campaign for Corelam, a Vancouver based company, which specializes in a multi-use corrugated veneer plywood panel product. With my project partner, Isaac Hsu, we have created a new website and a small promotional sample, which is an iPhone stand made using a Corelam wood; we have also proposed an interactive trade show booth design. We focused on providing the same delightful experience throughout all of the media: feel the beauty of the Corelam. This consistent strategy and visual uniformity throughout the media will definitely help Corelam reach to a wide variety of audiences and sell their product more effectively.
Corelam Multi-Channel Promotion
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This project is a digital promotional campaign for corelam that spans across a number of channels. The project brief was given by Christian Blyt about his company’s product Corelam which is a multi-use corrugated veneer plywood panel product and I designed promotional plan to help the company promote and sell their product. This included a rebranded product, website and social media channels. This consistent strategic and visual strategy helped to unify the brand after completing research based on inquiry areas from the target audience, product space and context.
