work

  • 2011

    Project Fabrica is one of my Graduation project at Emily Carr University. It was showcased in the 2011 Emily Carr Degree Exhibition.

    Description

    Research found that people read from their mobile screen more often than on paper nowadays. Through my own conducted survey and research, I created a set of typographic characteristics that guide me in designing the most legible typeface for mobile screen – Fabrica.

    Fabrica is a deceptively simple sans serif typeface optimized for...

  • 2010
    Research

    Research found that over a third of elementary children were unable to identify fruits and vegetables. As a society, we are very disconnected from our food and where it comes from. The objective of this project is to introduce children to be engaged in understanding more about vegetables through gardening process. In a boarder spectrum, this objective will lead to tickling one of the biggest health concern — obesity.

    Solution

    The final result is an interactive container...

  • 2010
    By, with, and for sex workers - PACE Society promotes safer working conditions by reducing harm and isolation through education and support. This school project requires students to create a promotional material for a non-profit organization. Background

    On September 28th, 2010, an Ontario court struck down three provisions that criminalize activities related to prostitution. Prostitution itself is not illegal in Canada but ancillary activities like advertising (communicating) and management...

  • 2010

    The Canadian Association of Fine Arts Deans was seeking for a brand + identity redesign. Third year students of Emily Carr University was given the opportunity to individually create a concept branding solution for the institution.

    The final iteration was a trademark consists of linking letters expressing the concept of a collective of the dean, faculty and students that collaborate together as a larger whole. The letter f in the wordmark symbolizes a connecting point and joining...

  • 2010

    The final project for a Third Year Design Core class presented the opportunity to work with BC Children's Hospital. This group project was done with Vince Lo and Kirsty Tsang. As a team, we wanted to create a campaign that highlighted BCCH's ability to be present throughout every stage of a patients journey (Before, During & After).

    This extensive project not only focused on a renewal of...

  • 2010

    The goal is to create a monograph on a psychologic study report. The topic of this study is on the inattentional blindness. It is a phenomenon of not being able to perceive things that are in plain sight. The Invisible Gorilla test is the best-known demonstration of the inattentional blindness conducted by Daniel Simons and Christopher Chabris. 

  • 2009

    An information booklet that explores a growing movement among designers to design low-cost solutions for the ones that do not have regular access to food, clean water, or shelter. Each page shows what is the problem and how does the design product creates the solution. All pages are written, designed, screenprinted, and binded by myself.

    edition of 3