Art Direction
Metaphor
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Metaphor is a literary magazine that pushes the limit of visual impact that words can bring to the readers. It is an experiment piece that experiments with progressive layout styles and unconventional typographic approaches to complement the outstanding content of the publication.
Vampire Photo shoot
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Art direction, Vampire Photoshoot
Art Directed: Lee-Tzu, Mao
Photography Helen Lu
Make up artist: Joyce Yeh
The White Elephant
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This is an installation proposal for Pacific Centre in Vancouver, BC. The concept is based on an English idiom, “Elephant in the room" which is an expression referring to an awkward social situation or taboo subject that is common knowledge but nobody wants to discuss or engage with.
The application for this project has been successful and will go ahead in May 2011. In the beginning, a white crate will be installed to create curiosity and anticipation. The exhibit consists of an abstracted elephant sculpture which plays back previously recorded "Elephant in the room" stories generated by an online community.
Autumn Harvest Magazine Shoot
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An art directed piece responding to the phrase "Autumn Harvest".
Photography and art direction in collaboration with Merilese Cabebe and Michele Guimond.
Retrograde
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A magazine concept based around timeless style, taking its cue from mid-century style icons.
Party Panic: Teen Magazine Feature
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The art direction for the Teen Magazine spread mock-up involved organizing models, lighting, staging props, food, and the final layout and design. Our feature concept was to create a 'party disaster' opening spread and use the remanding space to educate a tween about how to plan and organize to keep your sanity while planning a teen party.
Foxhunt Vintage
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Foxhunt Vintage is Vancouver-based online vintage store that distributes its clothing all over the world. This lookbook was created for the Fall 2009 season. Not only was I given the job to create the print edition of the lookbook, but I was also given the freedom to art direct and photograph all the models and clothing featured alongside owner, Jennifer Cook. Shot at VanTech Highschool, the concept was to create a grunge, mid 80’s/early 90’s aesthetic in order to connotate a “back-to-school” theme.
5”x6.5”
20 pages
35mm film+digital photography
Fall Into Colour
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These spreads are based off of a publication similar to the Australian magazine, “Frankie.” Like the inspiration publication, this magazine is geared towards a slightly alternative and yet, still relatively mainstream audience who is interested in fashion, but also interested in art and culture.
The art directed story of this spread is based on “the bounty of the harvest.” We took the colors I found in the bounty of the fall harvest and incorporated them into the fall fashion color palette.
Our job was to art direct and shoot the photographic content for the publication and lay it out onto spreads, which would appeal to a target audience similar to that of “Frankie” magazine.
Collaboration with Jennifer Cook & Michele Guimond
Homage
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Homage was a project for the course Design Photo. We were asked to create a series of photos influenced by the artists Karl Blossfeldt and Gentl & Hyers.
