Art Direction
Playing With Shadows
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“Playing With Shadows” is a series of photographs that demonstrates creative use of light and darkness in pictures. It was a collaborative project between Estefania Hernandez, Heather Mitchell and Della Ma; the setting, lighting, and theme was designed by all members. The nature of this project involved interchanging roles between art director, model, and photographer.This set of photographs were taken by Estefania Hernandez.
5/13
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This photographic series is a convergence of installation and typography. Each of the five compositions represent a virtue from Benjamin Franklins list of 13 virtues. The objects in the installation symbolically relate to theme of personal growth. Each unique composition is reflective of its virtue, which is communicated through the typography.
In the Loop
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In the Loop is a tablet application for youth with autism to learn about their online identities and social boundaries.
Elysium Print Publication
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This print publication features the author Sean Labrador Y Manzano’s article called Elysium: Where are we when the wild things are?. I created this publication with hand-drawn illustrations to reflect the narrative and emotions experienced in the article. The content the author expressess are evocative, layered thoughts that taps in to the psychology of his emotions and characteristics. This inspired the art direction of this publication to be adaptations of the rorschach inkblot cards.The feature pages of reflective thoughts are printed on vellum and illustrations are created with watercolours and ink.
Abstract Photo Greeting Cards
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This project is a set of greeting cards that utilize abstract photography to evoke a message for Quiver Cards. I created the brand and photogrpahy which was created for the phrases: “Thinking of You”, “Missing You” and “Loving You”. Elements of lighting, water, form and creative camera controls created a set of 5 cards that evoke emotion and to represent the meaning of the phrases.
Moby Mobile Redesign
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For this project, I rebranded and designed the Moby mobile application to create a great mobile user experience . Moby is a private location-sharing app for the people who matter most to you created by GPS and location-based services applications expert Contigo. This project focused on notes from initial stakeholder that created this and research about current app and user behaviours of location tracking device. With various personas, scenarios, userflows, wireframes, prototypes and mockups along the process, I created illustrations in a different art direction for the user interface that also introduced new concepts (i.e. scheduler) for Moby Mobile.
Current / Design Research Journal for Emily Carr University of Art + Design
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The university produces an annual research journal called Current with the The university produces an annual research journal called Current with the purpose of sharing articles by both faculty and students that discuss design research at Emily Carr. This large team project resulted in the third edition of both a print and digital publication.
As a co-art director I worked to guide the publication toward visually dynamic shapes and editorial photography, to improve upon the areas that were lacking in the volume before. I wanted to capture the vibrant design research community at Emily Carr and created dynamic, academic, and engaging set of publications to express this.
Real Simple Magazine
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Editorial Narrative inspired by Real Simple Magazine
An art direction, photography, and layout design project based on the aesthetic and readership of Real Simple magazine. The narrative highlights the significance of the apple harvest season, as well as the growing community of local farmers' markets in Vancouver.
The project was a group collaboration with Cat Medeiros, Karen Sung, and Joy Kim.
Issue Tissues
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An art direction and photography project based on tissue box designs. With young adults as our target consumer, the concept was to design a different box based on various purposes one would use tissues for, hence the brand name Issue Tissues. The images were photographed based on the intended purpose of the tissue box.
Quiver Greeting Cards
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Blank greeting cards that were required us to photograph flora. The cards were supposed to be able to be utilized as multi-purpose cards (ie. for hello, I miss you, I love you, and thank you).
The concept behind these cards was to abstract the flora while keeping its natural beauty in tact. This was an art direction project.
