illustration
Rogue Boats
description
Guerilla marketing campaign designed to improve PFD wearership. Recommended medium was some sort of social-media approach, to meet the target audience of 18-35 year olds. After a lot of research, we decided our campaign would reach more boaters as an installation in the ocean than on the internet.
A Good Man is Hard to Find
images
description
Cover and spot illustration for Flannery O'Connor's A Good Man is Hard to Find.
Samson and the Foxes
description
An illustration in response to a moment from the myth of Samson, when he burns fields by lighting the tails of foxes on fire and setting them loose.
Perception
description
An illustration created in response to the theme of Synesthesia.
I pictured synesthetes as having a disgruntled perception figure in their minds, cutting apart and reforming their experience of the world as it sees fit.
CGIA-215: Digital Imaging Esstentials Work
Applied Arts 2011
images
description
For one of their specially designed issues, Applied Arts has asked five Canadian Art and Design schools to send in their best student work. The winning designer will be asked to create 30 pages of editorial layouts. Up to ten other top students will be featured in the magazine.
I wanted to take Applied Arts in a more whimsical direction than they typically go in, and chose to feature the illustrations of Andres Guzman to further themes of an unknown future and of the giant melting pot of ideas that comes from art and design publications.
Update: This editorial direction was chosen as one of the finalists for the competition, and was featured in the June/July issue of Applied Arts.
