design
Beijing Institute of Graphic Communications-Exhibition Design Course: Exhibition Design--Scale Models-Research and Design Theme--"56 Ethnic Minority Groups of China" Spring 2012
images
description
In Spring of 2012, Sam was appointed Honourary Professor, Beijing Institute of Graphic Communication. He worked with 47 First Year Students and 30 Master's students on the theme of "56 Ethnic Minority Groups of China". The First Year students expressed their ideas and reseach in the form of a scale-model that utilized image, artefacts, colour and patterns associated with each of the 56 Ethnic Minority Groups of China.
Quaker Life Cereal Rebrand + Nutritional Labelling Design
images
description
Core III: Cereal Box Rebranding + Nutritional Label Design
For this project we were faced with the task of choosing a cereal box and changing its aesthetics to fit a target market of our choice. We were asked to complete three boxes that acted as a series where one small element changed.
We were also asked to study the current nutrional label and redesign it with clarity in mind.
inVest
images
description
This project was done in collabaration with Karston Smith, and Briana Garelli. Our aproach was to place the vest in to a high fasion langauge to project a macho safistcation to personal floatation devices. My contributions to the project was art direction, and logo design.
Typographic Flash Cards
images
description
This was a typographic research project, we were to research the history of twelve of the most commonly used typefaces and design a postcard for each one. I decided to make them in to flash cards, one side displays the four letters which differentiate the typefaces, the other side gives a brief history of the typeface and shows a brand logo in which the typeface has most currently be used for. This was an eye opening project as I had not realised the power typefaces have had in changing the world from the gothic typefaces of the Dark Ages to the humanist typefaces of the Renaissance.
Jim Phillips Commemorative Stamp
images
description
We were asked to create a stamp set in tribute to a graphic designer of our choosing. Jim Phillips of Santa Cruz is a huge influence and inspiration to my art and design. In this Canadiana winter version of Jim Phillips icons the Screeming Hand is now a frost bitten glove, and Slasher is transformed in to a beaver on a canoe paddle. The screeming glove always reminds me of the time I shattered my forearm snowboarding at Lake Lousie.
