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The Canadian Association of Fine Arts Deans asked the Emily Carr University 3rd Year Communication Design students to come up with concept redesigns for their outdated brand. This is a fresh and modern approach to express the creativity and professionalism I wish to associate with the Fine Arts Deans' association.

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BC Children's Hospital approached the 3rd communication design class at Emily Carr with the dilemma that their current homepage is not organized nor informative, thus causing many unnecessary traffic to the hospital's Emergency Room. They asked us each to create a web front-end interface design and a more effective information architecture that would solve this problem and establish the BCCH website as a dependable information source. This is my proposed design.

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KAISHU is a community that showcase and foster designswith Chinese Typography. Designers can find inspirationsand ideas, get relevant feedback, and connect with otherdesigners with similar cultural background and interests.

Chinese characters have a rich history and unique design details that can provide a different perspective and source of inspiration for a visual designer. Understanding one of the earliest written languages and logographs deepens a designer’s understanding of human communication, and thus enriching one’s design.

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The Canadian Association of Fine Arts Deans approached our class re-design their existing website. By conducting a design audit, a new identity was developed to better reflect the lobbyist nature of the organization. The identity, consisting of a wordmark and logotype, was then applied to several pieces of collateral. Also, a mock-up of a website was proposed - one that addressed CAFAD's need for internal communication by introducing a private members' forum section.

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The Mobile Web Field Kit is David Aitkens fall semester design thesis project. The research of this project identified a need for a system to design and develop better mobile website design. This kit encourages users to work in social groups creating rapid paper prototypes to develop user friendly web design. The kit contains a field guide explaining the design process used for creating mobile websites while the exercise cards include a step by step process for creating paper prototypes. The large black boards organize and present the four stages involved in the process.

Mobile Web Field Kit Process Blog

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Rebranding CAFAD: the Canadian Association of Fine Art Deans.

This project was about the branding process for a company or organization.  By looking and researching all facet of a clients identity, one will find the key elements that need to be conveyed through their logo and brand identity as a whole.  After establishing these key elements, they become the driving vehicle for the website, the tools and the stationary.