COMD-404

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This project was a re-design of the popular poems from T.S. Eliot's Old Possum’s Book of Practical Cats using typography to reflect the content and time in which it was written (1939) without the accompanying illustrations. The desired result was to create a children’s book for adults. Due to the challenging language of the poetry, it would be most likely that a parent would read it to their child and not vice versa. Therefore, it made sense to create a more sophisticated publication for the enjoyment of the adult reader. The focus was on using expressive typography for the titles of each poem and using photographs of feline fur as a subtle background texture to add depth as well as an air of elegance.

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This typographic exercise was intended to examine context and challenge our associations with established ways of visualizing content. The directive was to select written content from a well known source and visualize it in an entirely different context “breaking the seal” of what the viewer would expect to see. For this project I chose to use an article from The Beaver (now Canada’s History Magazine) on England and France’s struggle for dominance in the new world and re-imagine it as a poster series using the colourful visual language from 1980’s and 90’s wrestling icons as a jumping off point.

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The design brief was to give the current Vancouver International Film Festival a facelift, with collaterals including a new logo, posters, a letterhead, and assorted material. My approach was give the festival a bold look that can be easily applied to all materials. The movie stills are framed within the pop-ups of the titles as to give viewers a different perspective on seeing these films. 

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As my entry for a class run 'Pop-Up Museum of Typographie' I chose to direct my attention to the underappreciated typographic ligature. Through two specimen posters and a short collection of essays, my goal was to raise awareness about the ligature's role in typographic history, as well as their modern usage. 

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This poster was created for the 29th annual Alcuin Awards, a program that recognizes excellence in Canadian book design. Created in my Advanced Typography course, it was my intention to reflect a more traditional side of book design. The poster was inspired by bookplates, which are also known by their Latin name ex libris, translating to "from the books." As an extra challenge, although the piece was welcome to have subtle image elements, it was required to focus primarily on the use of typography.

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Masculine & Feminine is a short kinetic type video which examines the relationship between the appearance and the gendered bias of a typeface. This video was submitted as part of the "Pop-Up Museum" in Peter Cocking's Advanced Typography course.

Audio was recorded in Adobe Audition. Video composition was completed in Adobe After Effects CS5.5.

description

Developed in Advanced Typography, the VIFF branding focuses on being young, exciting and playful.