typography

Local Heroes - Cookbook

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How / Illustrator CS4 & Indesign CS4

This was created for my typography class. We were to design the cover, layouts, and style of certain sections of this cookbook as we interpreted its personality. I felt this cookbook, titled ‘Local Heroes’, along with its chapter headings and descriptions, presented itself as friendly, genuine, uplifting, and most of all, fresh. Everything from the color palates to type was chosen to convey this atmosphere. The layouts and color are playful and stimulating, while the type treatments are also friendly and welcoming, yet without losing its dependablility.

(7 spreads)

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Hurt - Poster

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How / Illustrator CS4

This typography poster was for the portrayal of our chosen song lyrics. I chose the song ‘Hurt’ by Nine Inch Nails, a song that reflected the pain and suffering from the aftereffects of cocaine addiction.

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Typographic Song Poster

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Typographic Song Poster
Suicidewinder, Ridley Bent

This assignment was to create a single poster using the lyrics of one song. The poster was to convey the tone and feel of the chosen song. The song I chose was "Suicidewinder" by Ridley Bent, a dark, highspirited, roughneck "hick-hop" song for the basass in everyone.

Deliverables: 1 24" x 16" poster

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Type Specimen Book

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Type Specimen Book

This third year assignment was about understanding the history of type design. The ten page saddle stapled booklet features three significant typefaces from different historical periods. Each spread in the booklet uses the typographic style of the period that the historical font originated in.The book states historical information about the typeface, and each spread presents the typeface in a historically appropriate manner that reflects how the type would have been used when it was first designed. The typefaces presented in my book includes Caslon, Didot, and Futura.

Deliverables: 1, 10 page saddle stapled booklet.

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The Analects

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Monograph Project

The Analects were written literally 2000 years ago by Confucius's disciples. It is a monograph recording the central Chinese philosophy that shaped the society of the Far East for 2000 years! The Analects have being translated into English many times, but the aesthetic results did not meet the level of its content. This time I choose to make a succinct version to really fit into today's fast-paced society.

4 x 6 inch

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Hanfu, the Forgotten Clothing (Core 4th Year)

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Most people around the world may not know the traditional clothing of the largest single ethnic group in the world, the Han Chinese. Most Han Chinese perhaps have never worn their own ethnic traditional clothing in their lives. Why? This is a lost and forgotten clothing. The project gives a basic introduction on the clothing heritage of the Han Chinese, as well as my own viewpoint.

Process Blog: http://theforgottenclothing.blogspot.com/

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Retrograde

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A magazine concept based around timeless style, taking its cue from mid-century style icons.

 

 

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Charrette: Visualizing Music

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audio

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A charrette is a "final, intense effort to finish a project, especially an architectural design project, before a deadline".

Starting with a short piece of music, and working to a tight deadline. This assignment is to design a concert poster for the performers.

Music by: Secret Garden - Nocturne

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Local Heroes Cookbook

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An all-text cookbook where I focused on the clarity of information and layout to make the book simple and easily-readable.

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3 Type Specimen

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A type specimen book featuring Caslon, NOBEL, and Miller.

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