branding

description

A re-design of Vancouver’s Cheesecake Etc.cafe on Granville and 6th. The concept behind this wordmark was to move Cheesecake Etc. into a more contemporary market in order to attract trend seeking customers similar to those who trek the streets of Yaletown.

description

Emily Carr students were asked by the Canadian Association of Fine Arts Deans to come up with ideas for a new identity for the organization. The identity I created was based on the golden mean as well as on the Canadian colours and arts. It gave the organization a fresh, modern look, while maintaining the authority an association of deans deserves. 

The project also included designing website skins and a mock-up blog for the organization. I created a website which highly uses visuals to attract people and reflect the passion of the deans for the Canadian Fine Arts. The website displays different features such as a Discussion Forum and a Member List, while keeping a consistent and clean design.

description

Identity & Branding for the Canadian Association of Fine Arts Deans. 3rd year project.

I sought to create an identity that was flexible, reflecting how the Association is involved in a myriad of disciplines, and is interested in building networks within and between communities, both nationally and internationally.

description

Little India Restaurant is a family-runned restaurant at the beach side of White Rock, BC.
A Third Year Design Core course provided the opportunity to create a rebranding proposal to the restaurant. In first understanding the personality of the restaurant owners and the atmosphere of the location they are situated, I set out to bring these two aspects together under one roof. The key focus points became the aspects of "family/home/comforting" and "lively/contemporary". The brand was also created with an awareness to appear with class but definitely affordable. 

Deliverables included logo/branding, business cards, food menu, purchasable spice jars, and outer signage.

description

Rebranding CAFAD: the Canadian Association of Fine Art Deans.

This project was about the branding process for a company or organization.  By looking and researching all facet of a clients identity, one will find the key elements that need to be conveyed through their logo and brand identity as a whole.  After establishing these key elements, they become the driving vehicle for the website, the tools and the stationary. 

description

The Canadian Association of Fine Arts Deans was seeking for a brand + identity redesign. Third year students of Emily Carr University was given the opportunity to individually create a concept branding solution for the institution.

The final iteration was a trademark consists of linking letters expressing the concept of a collective of the dean, faculty and students that collaborate together as a larger whole. The letter f in the wordmark symbolizes a connecting point and joining energy that this collective produce.

This school project consists of final deliverables including a logo redesign, business card, letterhead, envelop and concept website.