branding

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In this project I was required to rebrand Vancouver’s Doxa Documentary Film Festival. The new identity reflects the many countries (over 24), cultures and languages represented at the festival through the use of Non-English letters and symbols to make up a wordmark. 

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This rebranding project was created in second year Core Design. Lookout Society provides housing and support for men and women living in the Lower Mainland. Each of the colours represent a different region, with the mauve/brown colour representing the society as a whole. 

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Re Brand for the city of Vancouver including Identiy logo, brochures, city branding and iPad e-magazine. This Project focused on Typograhpy as a system and displayed how a brand could be carried out accross many touch points within a brand.

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Doxa was a typographical system re-brand and understanding how a company can have many faces with the same aesthetical brand. The brand touchpoints include posters, advertisement cards, bus shelters, bus ads and a twitter icon/profile.

The affect for this logo was achieved by studying the shadows of light from a cinematic perspective.

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Tete a Tete [Head to Head] was a celebration of sports. Bringing the community together through friendly sporting competitions is what we wanted to communicate. Ping Pong was a central theme for this installation. We challenged ourselves to continue to showcase the lululemon labs merchandise through visual communication. A Window Display and T shirt design accompanied this installation.

a series of pins and other printed takeaways including trading cards were designed to give away.

This installation was a group collaboration through Thrice | Katherine Pihl, Neil McMillan, Nicola Fuller.

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This book design incorporates a modern twist on the old classic using an unconventional size of 12 x 16. vellum paper was also used to illustrate the self reflection of the hunger artist. Vellum paper also created a great composition when layering type on different pages.

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An installation to transform the retail space of the lululemon lab in Vancouver. Polyhedras are representing designers coming together to connect ideas with the community of Vancouver. The Simple black lines and shapes were put throughout the retail space of the store as well as on the window. In combination takeways for the guests of the store were also printed and put on display.

This installation was a group collaboration of Thrice. Neil McMillan | Katherine Pihl | Nicola Fuller

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Ocean Alliance was a complete re design for this non for profit organization including new logo and brand messaging. This also included a brand guide for the organization to ensure that their messaging would always be on brand.

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This fourth year graduation project began with the realization that time was in control of our lives. In collaboration with Nicola Fuller, we became aware of our fears of wasting time, of running late, and of being unproductive and began to realize that time was in control of our lives. We found that society was dominated by the desire for speed in all areas of life. Food, fashion, travel, exercise, and so much more were all being experienced far too quickly. We began envisioning a world where the rhythms of life were slow, harmonious and provided them better opportunities for happiness.

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ABC is an education tool for teachers in British Columbia to teach youth in grades 4/5 about natural disasters in our region. The system that exists is extremely outdated and now more than ever we are seeing natural disasters. Locally here in BC we see thousands of wildfires each and every year. The only thing that is indicated to us how in risk we are is a meter system that can be changed on road sides and parks. There is one form of practice in school systems currently and that is earthquake drills and fire drills, however there is no explanations as to why we practice these things.