branding

Words of Wisdom - Design Talks

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Content, Planning, Poster Design, Site Design, Video & Photography January, 2012 |  http://designwisdom.ca
 In the spring of 2012 I worked with GreySky Thinking to put on a speakers event for students and new designers to hear professionals in the industry share their stories and advice around the transition from design school and how they got to where they are now. Presentations were followed by an audience participatory design jam with the firms around how to better connect ECUAD Design students to industry in Vancouver.

 

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Branding Vancouver

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Branding Vancouver is a project that involved creating a brand image based on a conceptual theme. The approach taken emphasized diversity, energy, culture, and the westcoast experience -- qualities that epitomize Vancouver. 

A versatile brand was established by creating a logo with 4 different states of formalness -- it could be used on an array of applications from formal documents to festival posters.

 

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Aurora Ridge Homes

video

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Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.

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Doxa Identity Rebranding Project

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In this project I was required to rebrand Vancouver’s Doxa Documentary Film Festival. The new identity reflects the many countries (over 24), cultures and languages represented at the festival through the use of Non-English letters and symbols to make up a wordmark. 

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Lookout Society Logo Rebranding Project

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This rebranding project was created in second year Core Design. Lookout Society provides housing and support for men and women living in the Lower Mainland. Each of the colours represent a different region, with the mauve/brown colour representing the society as a whole. 

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Vancouver

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Re Brand for the city of Vancouver including Identiy logo, brochures, city branding and iPad e-magazine. This Project focused on Typograhpy as a system and displayed how a brand could be carried out accross many touch points within a brand.

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Doxa (Documentary Film Festival)

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Doxa was a typographical system re-brand and understanding how a company can have many faces with the same aesthetical brand. The brand touchpoints include posters, advertisement cards, bus shelters, bus ads and a twitter icon/profile.

The affect for this logo was achieved by studying the shadows of light from a cinematic perspective.

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Tete a Tete

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Tete a Tete [Head to Head] was a celebration of sports. Bringing the community together through friendly sporting competitions is what we wanted to communicate. Ping Pong was a central theme for this installation. We challenged ourselves to continue to showcase the lululemon labs merchandise through visual communication. A Window Display and T shirt design accompanied this installation.

a series of pins and other printed takeaways including trading cards were designed to give away.

This installation was a group collaboration through Thrice | Katherine Pihl, Neil McMillan, Nicola Fuller.

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The Hunger Artist

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This book design incorporates a modern twist on the old classic using an unconventional size of 12 x 16. vellum paper was also used to illustrate the self reflection of the hunger artist. Vellum paper also created a great composition when layering type on different pages.

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Polyhedra

description

An installation to transform the retail space of the lululemon lab in Vancouver. Polyhedras are representing designers coming together to connect ideas with the community of Vancouver. The Simple black lines and shapes were put throughout the retail space of the store as well as on the window. In combination takeways for the guests of the store were also printed and put on display.

This installation was a group collaboration of Thrice. Neil McMillan | Katherine Pihl | Nicola Fuller

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