branding

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Glassy Vancouver was a third year typography project to brand the City of Vancouver. The assignment parameters involved creating a logo and using it on various print and online outlets. A branding book was also created to provide guidelines for appropriate logo usage.

The logo was inspired by the book “City of Glass” by Douglas Coupland. It is meant to emulate the look of the city as well as represent the many facets and diversity that is Vancouver. 

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Mediate Art Group is a non-profit corporation founded in 1998 by Allan So dedicated to the production of innovative products, exhibitions and live events that showcase established and emerging artists in the San Francisco area.

The project consisted in creating a brand identity for the organization that successfully represented the innovative, creative, and diverse qualities of the company.

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Content, Planning, Poster Design, Site Design, Video & Photography January, 2012 |  http://designwisdom.ca
 In the spring of 2012 I worked with GreySky Thinking to put on a speakers event for students and new designers to hear professionals in the industry share their stories and advice around the transition from design school and how they got to where they are now. Presentations were followed by an audience participatory design jam with the firms around how to better connect ECUAD Design students to industry in Vancouver.

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Branding Vancouver is a project that involved creating a brand image based on a conceptual theme. The approach taken emphasized diversity, energy, culture, and the westcoast experience -- qualities that epitomize Vancouver. 

A versatile brand was established by creating a logo with 4 different states of formalness -- it could be used on an array of applications from formal documents to festival posters.

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Aurora Ridge Homes is building group located in Aurora, Ontario with a focus on building custom residential homes and renovations. I worked with the company on clarifying their brand strategy and then developed their visual identity.

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In this project I was required to rebrand Vancouver’s Doxa Documentary Film Festival. The new identity reflects the many countries (over 24), cultures and languages represented at the festival through the use of Non-English letters and symbols to make up a wordmark. 

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This rebranding project was created in second year Core Design. Lookout Society provides housing and support for men and women living in the Lower Mainland. Each of the colours represent a different region, with the mauve/brown colour representing the society as a whole. 

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Re Brand for the city of Vancouver including Identiy logo, brochures, city branding and iPad e-magazine. This Project focused on Typograhpy as a system and displayed how a brand could be carried out accross many touch points within a brand.

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Doxa was a typographical system re-brand and understanding how a company can have many faces with the same aesthetical brand. The brand touchpoints include posters, advertisement cards, bus shelters, bus ads and a twitter icon/profile.

The affect for this logo was achieved by studying the shadows of light from a cinematic perspective.

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Tete a Tete [Head to Head] was a celebration of sports. Bringing the community together through friendly sporting competitions is what we wanted to communicate. Ping Pong was a central theme for this installation. We challenged ourselves to continue to showcase the lululemon labs merchandise through visual communication. A Window Display and T shirt design accompanied this installation.

a series of pins and other printed takeaways including trading cards were designed to give away.

This installation was a group collaboration through Thrice | Katherine Pihl, Neil McMillan, Nicola Fuller.