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Taking another looking at VIFF (Vancouver International Film Festival)

Submitted by Brad Woroschuk on Tue, 2012-04-10 10:58

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The Vancouver International Film Festival (VIFF) currently has an established identity. HHow can the identity and branding of a film festival be re-conceptualized in terms of deviating from traditional aesthetics and signifiers that connote a straight forward presence of the film industry?

Although this project did not have any real practical application or implementation it does not mean the approach was not validated. On the contrary it proved a solid excersize in branding a film festival identity.

Pixi Magazine

Submitted by Marcela Huerta on Sun, 2012-04-01 17:05

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Pixi Magazine is a gaming magazine targeted towards women that aims to include them in the sometimes exclusive technology community. It uses bright and colourful visual language reminiscent of 8bit video games. The goal of Pixi is to make gaming and technology interesting and credible to female readers, and young professionals in general. View the iPad prototype here.

More photographs on my website.

Valdivia, 1960

Submitted by Marcela Huerta on Sat, 2012-02-25 01:16

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A group project between myself, Sarah Kozlowski, and Jill Southern, "Valdivia 1960" presents the biographical story of my mother surviving the most powerful earthquake to date (Valdivia's 9.5 on the Richter scale in 1960). The story was incorporated with imagery from Sarah Kozlowski's own story: her grandmother teaching her to knit. We created a graphically simple book, mixing classic 1960s elements with contemporary typography, and visually representing ideas of loss, redemption, and family.

Here

Submitted by Marcela Huerta on Sat, 2012-02-25 01:03

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An information graphic encouraging the purchase of local food and beverage. It aimed to create a fun, playful, friendly poster or interactive document that rewarded its users instead of berating them for their food habits. It used positive language and bright, pleasant colours to achieve this, and was distributed in whimsical homemade packages. It was meant to be widely and freely distributed (on websites such as getlocal and eatlocal.org)

Sarah Silverman Tweets About Balls

Submitted by Marcela Huerta on Sat, 2012-02-25 00:32

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A take on the state of popular culture, this pop-up book followed the tweets of Sarah Silverman on the topic of balls. It aimed to present the instant, ephemeral world of Twitter in the world of print, using one of the most time-consuming and precise methods of bookmaking - the pop-up book. It used dainty, feminine imagery ironically to present Silverman's vulgar, crude tweets.

The Gold Runs Dry

Submitted by Marcela Huerta on Sat, 2012-02-25 00:21

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This three volume set of books was made using saddle stitch techniques, quarter leather bind, and letterpress for titles. It was made to serve as a one of a kind collector's book containing poetry with themes of loss, pilgrimage, and loneliness, following the lives of men, women, and children who went in search for gold during the 1870s. It was individually typed and featured watercolour paintings.