Branding presents a consistent message or personality to an audience, and represents the what, how and why of a business. This course introduces visual identity creation, implementation and maintenance through explorations of brand identity concepts and principles. Research, assignments, critiques and discussions encourage a holistic understanding of a brand’s visual and corporate identity, and demonstrates how a brand continues to grow.
Course offerings are available online (synchronous) and on campus. View schedule for current and upcoming formats.
Instructional Hours: 24 (8 classes, 3 hours per class)
Additional Hours: up to 24 hours for independent study and practice, assignment completion and homework.
This course is typically offered during the following terms:
(Subject to change)
Spring | January to March
Summer | April to August
Programs this course applies to
Tuition + Materials
Tuition is $507.45. Download your detailed materials list before your first class.
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