Branding + Identity Design (CECD 200)

Branding presents a consistent message or personality to an audience, and represents the what, how and why of a business. This course introduces visual identity creation, implementation and maintenance through explorations of brand identity concepts and principles. Research, assignments, critiques and discussions encourage a holistic understanding of a brand’s visual and corporate identity, and demonstrates how a brand continues to grow.

Contact Hours

24 course hours (3 hours per class)

Prior Learning

To fully benefit from this course, prior experience with Communication Design and Colour Theory is required.

Courses offered that meet Prior Learning Requirements

Tuition + Materials

Tuition is $517.60. Download your detailed materials list before your first class.

Course Format

Course offering is available either online synchronous (VCHAT) or on campus (GNWC). View schedule for current and upcoming formats.


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