Branding + Identity Design (CECD 200)

Course Details

Branding presents a consistent message or personality to an audience, and represents the what, how and why of a business. This course introduces visual identity creation, implementation and maintenance through explorations of brand identity concepts and principles. Research, assignments, critiques and discussions encourage a holistic understanding of a brand’s visual and corporate identity, and demonstrates how a brand continues to grow.

Course Format

This course is offered online (synchronous) and on campus.

Instructional Hours: 24 (8 classes, 3 hours per class)

Additional Hours: up to 24 hours for independent study and practice, assignment completion and homework.

Terms Offered

This course is typically offered during the following terms:

(Subject to change)

Spring | January to March

Summer | April to August


  • None

Programs this course applies to

Tuition + Materials

Tuition is $432.50. Download your detailed materials list before your first class.


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